Data collected by ExactTarget

ExactTarget provides e-mail marketing software and solutions for businesses. It “delivers on-demand email software solutions for permission-based email marketing.” It’s parent is Salesforce.com.

Their unsubscribe mechanism also displays all of the data they collect.

This is interesting because it reveals the information markerters want to know about us.

So, what is the data?

After adding a target class to the HTML table and jQuery to the page, this javascript pulls out what we want:

'<table><tr><th>Field</th><th>Description</th></tr><tr>' + jQuery('table.target tbody tr').map(function (i) {
var title = jQuery(this).attr('title');
var field = jQuery(this).find('td.tdAttribName').text().replace(':','');
var item = '<td>' + field + '</td><td>' + title + '</td>';
return item;
}).get().join('</tr></tr>') + '</tr></table>';

 

Field Description
Email Address System default for subscribers email address
MORTAMTLASTPD_ROUNDED CM - DB Mortgage Amount Last Paid Rounded
FICOSCORE CM - DB FICO Score
CUSTOMERGRADE CM - DB Customer Grade
NUMBEROFPAYMENTSMADE CM - DB Number of Payments Made
LASTNSFDATE CM - DB Last Transaction Date
QUEUEIDENTIFIER CM - DB Queue Identifier
CATEGORY CM - DB Category
CATEGORYRETENTIONORDER CM - DB Category Retention Order
SOURCEDERIVEDFILE CM - DB Source Derived File
SOURCEDATABASE CM - DB Source Database
SOURCETABLENAME CM - DB Source Table Name
SOURCECOLUMNNAME CM - DB Source Column Name
SOURCEID CM - DB Source ID
Res Created By Who Booked the Reservation
MVP- Reservation Children MVP- Reservation Children (not mapped)
DAYBREAKACCOUNTID CM - DB Daybreak Account ID
Agent ID Unique number related to each agent
Resort Credit Amount of resort credit the member has available
Unit Type Unit type on upcoming reservation
ACCOUNTNUMBER CM - DB Account Number
PRIMHOMEPHONE CM - DB Prim Home Phone Number
PRIMWORKPHONE CM - DB Prim Work Phone Number
PRIMCELLPHONE CM - DB Prim Cell Phone Number
ADDRESS2 CM - DB Address 2
SECNDHOMEPHONE CM - DB Sec Home Phone Number
SECNDWORKPHONE CM - DB Sec Work Phone Number
SECNDCELLPHONE CM - DB Sec Cell Phone Number
DELINQUENCY CM - DB Delinquency
MORTNXDUEDATE CM - DB Mortgage Due Date
POOLID CM - DB Pool ID
MORTDATELASTPD CM - DB Mortgage Date Last Paid
MORTAMTLASTPD CM - DB Mortgage Amount Last Paid

Here is the entire page.